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La Reserva Tulum Investment
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La Reserva 3 Phase 1 LLC  ·  Unit 3  ·  Phase I
La Reserva Tulum  ·  Phase I  ·  Unit 3

La Reserva Tulum Investment

La Reserva 3 Phase 1 LLC
$475,000 USD
Paid in Full ✓
2-BR · 216 m²
Tulum, Quintana Roo  ·  Mexico  ·  Phase I  ·  Managed by LUM Management
Property Details

La Reserva Tulum  —  Unit 3

2-BR
Two Bedroom
216 m²
121m² interior · 84m² garden · 12m² pool
MXN 3,287
~$193 USD / month

Location & Complex

La Reserva is a luxury condominium development located at Calle 29, Manzana 210, Lote 1, Tulum, Quintana Roo, México. Unit 3 is positioned in Phase 1, featuring a private garden and pool. The development sits within one of Tulum's most sought-after residential corridors, combining lush jungle surroundings with elevated hospitality infrastructure.

Rental Program

The property is enrolled in the centralized rental program managed by LUM Management S.A.P.I. de C.V. The program lists on Airbnb, Booking.com, Expedia, VRBO and direct channels, with dynamic pricing, professional photography, and 24/7 guest support handled end-to-end by the operator.

La Reserva Restaurant & Pool
Restaurant & Common Pool  ·  La Reserva Tulum
Amenities

The Experience

La Reserva is designed as a destination — not just accommodation. Every shared space is curated to elevate both the guest experience and the long-term value of each residence.

🌊
Common Pool & Palapa

A resort-style lap pool surrounded by lush jungle landscaping, palapa lounge chairs, and a fire pit gathering area.

🍽️
On-Site Restaurant

An open-air restaurant and bar overlooking the pool, offering curated dining experiences and room service for guests.

🔥
Fire Pit & Gardens

A sunken fire pit gathering space surrounded by tropical gardens, perfect for private events, retreats, and evening gatherings.

✈️
Concierge & Transfers

Airport and beach transfers, private chef services, curated wellness experiences, and beach club access organized for every stay.

🧘
Wellness & Nature

Yoga, meditation, and curated nature experiences available on property and throughout the Tulum corridor.

🎪
Group & Event Hosting

Multi-villa buyouts, destination weddings, corporate retreats, and private events — a core B2B revenue driver for the complex.

Fire Pit & Common Grounds
Fire Pit & Common Grounds
Common Pool & Palapa
Common Pool & Palapa
Purchase History

Payment Timeline

Date Description Amount (USD) Status
May 31, 2022Wire Transfer — Jordan Norwood$50,000.00Paid
Jun 1, 2022Wire Transfer — Jordan & Aleah Norwood$50,000.00Paid
Jun 2, 2022Wire Transfer — Jordan & Aleah Norwood$37,500.00Paid
Jul 12, 2022Wire Transfer — Jordan & Aleah Norwood$47,500.00Paid
Jul 27, 2022Wire Transfer — Jordan & Aleah Norwood$47,500.00Paid
Aug 24, 2022International Transfer — Jordan & Aleah Norwood$47,500.00Paid
Nov 9, 2022Payment Received$47,500.00Paid
Sep 30, 2025 Finiquito — International Wire to LUM Capital S.A.P.I. de C.V. $142,500.00 Sent ✓
Total Paid $475,000.00 Complete
Ongoing Costs

Revenue & Cost Structure

USD conversions are approximate at ~17 MXN / USD and are shown for reference only. Actual costs are billed in Mexican Pesos.

Revenue Flow

Nightly Rate × OccupancyGross Revenue
VAT (16%) + Tourist Tax (6%)–22%
OTA Commission (Airbnb, Booking, etc.)Varies
Operator Commission (LUM Mgmt.)–30%
Basic Cleaning PlanMXN 3,287/mo (~$193 USD)
Check-out Cleaning (per stay)MXN 1,210 (~$71 USD)
Consumables & MaintenanceCost basis
Operating ProfitTo Owner

HOA Fee — Unit 3

Regular RateMXN 5,519/mo (~$325 USD)
During Delivery Phase (50% off)MXN 2,760/mo (~$162 USD)

Complex-Wide Monthly HOA Budget

Total operating budget shared across all units. Unit 3's fee is allocated proportionally based on interior square meterage.

Category Line Item MXN / Month USD / Month
Payroll Administrator 50,000 ~$2,941
Cleaners 34,000 ~$2,000
Gardening 34,000 ~$2,000
Maintenance 40,000 ~$2,353
Pool Boy 10,000 ~$588
Security 80,000 ~$4,706
Accountant 18,000 ~$1,059
Maintenance Facade 25,000 ~$1,471
HVAC 17,667 ~$1,039
Generators 7,500 ~$441
Pool 4,000 ~$235
Gardening 3,000 ~$176
CCTV 1,000 ~$59
Pest Control 500 ~$29
Utilities Electricity 7,500 ~$441
Water 5,000 ~$294
Internet 3,000 ~$176
Waste & Recycling 2,000 ~$118
Overhead Accounting 8,000 ~$471
Legal 10,000 ~$588
Office Rent & Supplies 22,000 ~$1,294
Insurance 20,000 ~$1,176
Monthly Complex Total 404,667 ~$23,804
Unit 3 Share — Regular Rate 5,519 ~$325
Unit 3 Share — During Delivery (50% off) 2,760 ~$162
Reduced HOA During Delivery Phase: The HOA fee is temporarily reduced 50% (from MXN 5,519 (~$325 USD) to MXN 2,760 (~$162 USD) per month) while Phase 1 ramps to full occupancy. It will gradually return to the full rate as all shared services become fully operational.
Syndicate Structure

Investor Ownership

Seven investor groups hold equity in Unit 3. Ownership percentages are proportional to capital contributed. Personal-use weeks are allocated accordingly across 38 available weeks per year.

Jordan
& Aleah
42.70%
Ownership
Personal Weeks 16
Ryan
& Jamie
12.50%
Ownership
Personal Weeks 5
Tiffiney
& Brian
10.00%
Ownership
Personal Weeks 4
Johan
& Lynna
10.00%
Ownership
Personal Weeks 4
Jordan Hawkins
& Alexandria Reed
10.00%
Ownership
Personal Weeks 4
Ryan Kockler
& Emily Dorn
10.00%
Ownership
Personal Weeks 4
Dadi
& Gabe
4.80%
Ownership
Personal Weeks 1

Total equity: $500,000 USD across all partners. The $25,000 surplus above the $475,000 purchase price will be applied toward closing costs, legal fees, and furnishings. We anticipate an additional capital call to finalize the investment and obtain the deed.

Owner Stays

2026 Stay Calendar

Upcoming Stays
Operator Services

LUM Management Rental Program

The property is managed by LUM Management S.A.P.I. de C.V. under a 3-year auto-renewing operator agreement. Owners receive read-only portal access for booking and performance visibility.

🏡
OTA Management

Full listing management on Airbnb, Booking.com, Expedia, VRBO. Dynamic pricing, guest screening, and calendar control handled centrally.

🔑
Guest Services

24/7 guest communication, remote or in-person check-in/check-out, concierge coordination, incident management, and emergency response.

🧹
Housekeeping

Weekly preventive cleaning, pool service twice weekly, full check-out deep cleans, linen rotation, and inventory restocking per La Reserva standards.

🔧
Maintenance

Routine inspections, preventive maintenance, urgent repair coordination (MXN 5,000 / ~$294 USD pre-authorized), and major work coordination at 15% fee.

📊
Financial Reporting

Monthly P&L statements, booking summaries, revenue breakdowns, and applicable tax documentation. Expenses charged at cost — no markup.

🌿
Personal Use

Owners may use the property any time of year with 15 days advance notice, provided stays don't conflict with confirmed reservations or maintenance.

Six Performance Drivers

① Developer-led Operations — end-to-end accountability
② Owner Freedom with brand consistency
③ Experience-First Hospitality — wellness, culinary, nature
④ Multi-Channel Marketing — OTA + direct + B2B + social
⑤ Luxury Experience — airport transfers, concierge, chef
⑥ Group & Multi-Villa Capacity — retreats, weddings, buyouts
La Reserva Exterior
La Reserva  ·  Tulum, Quintana Roo
Governance

Operating Agreement Highlights

The following is a summary of key provisions from the Amended & Restated Operating Agreement of La Reserva 3 Phase 1 LLC, dated February 20, 2024. This is provided for partner reference only — the full agreement governs in all cases.

Feb 20, 2024
Amended & Restated
Colorado
State of Colorado LLC
Jordan Norwood
Appointed by Majority Member
Jordan + Aleah
42.70% ownership · Partnership Representative
Members & Ownership

Membership Structure

The company issues a single class of Units. All members hold equal voting rights on a per-unit basis. Current cap table reflecting the updated, amended operating agreement:

Investor(s) Legal Entity Units Ownership % Capital Account Role
Jordan + Aleah Norwood Jafi Trust 42,700 42.70% $213,500 Majority Member
Ryan + Jamie (Harris) Orange Candle Tulum, LLC 12,500 12.50% $62,500 Minority Member
Tiffiney + Brian Norwood Revocable Trust 10,000 10.00% $50,000 Minority Member
Johan + Lynna (Martinez-Khalilian) Johan & Lynna Martinez-Khalilian 10,000 10.00% $50,000 Minority Member
Ryan Kockler + Emily Dorn — 10,000 10.00% $50,000 Minority Member
Jordan Hawkins + Alexandria Reed Something Sparked, LLC 10,000 10.00% $50,000 Minority Member
Dadi + Gabe (Aikens) Dadirai & Gabriel Aikens 4,800 4.80% $24,000 Minority Member
Total 100,000 100.00% $500,000

Single Class of Units

The Company issues one class of Units only. Every Member holds equal voting rights on all Company matters in proportion to their Units. There are no preferred or non-voting share classes.

New Members

Admission of any new Member requires unanimous approval of all existing Members, delivery of the required capital contribution, and written agreement to be bound by the Operating Agreement. Upon admission, all capital accounts and ownership percentages are adjusted accordingly.

Transfer Restrictions

Transferring Your Units

The Operating Agreement contains important restrictions on how and when a Member may sell or transfer their ownership interest.

🤝
Right of First Offer

Before selling to any third party, a Member must first offer their Units to the other Members in writing at a price not exceeding fair market value, as determined by a neutral accounting firm. Other Members have 30 days to accept.

👨‍👩‍👧
Permitted Transfers

Units may be transferred without restriction to a revocable or irrevocable trust, family limited partnership, or similar entity formed solely for the benefit of the Member, their spouse, or descendants — provided the trust prohibits further transfer outside that family group.

⚖️
Bankruptcy & Involuntary Transfers

If a Member faces bankruptcy or a creditor obtains a lien on their Units, this constitutes a material breach. The creditor becomes an assignee only — with no voting rights or management participation. The Company may elect to purchase those Units at 50% of fair market value.

🔗
Drag-Along Rights

If the Manager determines to accept a third-party offer to purchase all Units and/or assets of the Company, all Members are required to participate in that sale on the same terms. Each Member receives their proportional share of the total consideration.

🔒
No Partition Rights

All Members waive any right to bring a legal action to partition Company assets. Ownership interests are personal property — no Member can claim a specific physical portion of the real property.

📜
Death or Incapacity

Upon the death, legal incapacity, or divorce of a Member, their Units may be transferred to a family member or heir as described in the Permitted Transfer provisions, without requiring approval of the other Members.

Governance

Management & Voting

Manager Authority

The Company is managed by Jordan Norwood, appointed by the Majority Member (Jordan + Aleah Norwood). The Manager has full authority to run day-to-day operations, including:

Hire employees, accountants, property managers✓
Open and manage bank accounts✓
Borrow money and grant security interests✓
Make distributions to Members✓
Buy, sell or lease Company assets✓
Execute contracts affecting Company assets✓
Purchase insurance✓

Voting Rules

Most Company actionsMajority vote
Adding new MembersUnanimous
Amending the Operating AgreementUnanimous
Quorum requirement51%
Calling a meeting (min. ownership)20%
Meeting notice required10–60 days
Action without a meetingWritten consent of all Members
Proxy validity period6 months
Meetings

There are no predetermined annual meetings. Any Member or group holding 20%+ may call a meeting at any time. Members may participate by telephone or video. Written consents via email are valid in lieu of a meeting when signed by all Members.

Economics

Allocations & Distributions

Profit & Loss Allocations

All profits and losses — including rental income from the Mexico property — are allocated to Members in proportion to their individual Ownership Percentages. Any special allocations must comply with Section 704 of the Internal Revenue Code.

Each year, the Manager closes the books and issues a Schedule K-1 to every Member for income tax reporting. The Majority Member (Jordan + Aleah Norwood) serves as the Partnership Representative with authority to represent the LLC in any IRS or tax authority examination.

Distributions

Distributions of cash or assets are made at the Manager's sole discretion, at any time permitted by law. All distributions go to Members of record on the distribution date, in proportion to their Ownership Percentages.

The Manager may base distribution decisions on balance sheets, P&L statements, or cash flow statements — after first establishing sufficient reserves for all expenses, debt payments, fees, and contingencies.

Note: No Member has the right to demand a distribution, or to receive a distribution in non-cash form, except during dissolution of the Company.

Additional Capital Calls

No Member is required to contribute additional capital for the purchase of real property. However, the Manager may require Members to fund their pro-rata share of ongoing costs — including Mexican real estate and corporate taxes, legal fees, accounting, and property management. If a Member cannot or will not pay, other Members may contribute on their behalf, with corresponding adjustments to all capital accounts and ownership percentages.

Vacation Stays: A Member's use of their personal vacation nights in the Mexico property does not constitute an expense allocation to that Member's capital account. Personal-use nights are not treated as a distribution or economic charge under the Operating Agreement.
Protections

Liability & Dispute Resolution

🛡️
Member Liability Protection

No Member is personally liable for the debts, obligations or liabilities of the Company solely by reason of being a Member. All Company debts belong to the LLC alone — not to individual partners.

Exception: If a Member or their guest causes damage to Company property, that Member is responsible for all remediation costs.

⚖️
Indemnification

The Company will indemnify and hold harmless all Members, Managers, employees, officers, and agents against any liability, loss, damage, or expense arising from Company activities — including legal fees — to the fullest extent allowed by law.

Exception: No indemnification for conduct that violates law or this Agreement.

🤝
Dispute Resolution

Disputes between Members are first resolved through good-faith negotiation. If unresolved, the parties proceed to non-binding mediation. If still unresolved, disputes are settled through binding arbitration. Mediation results are not admissible in arbitration.

📚
Books & Records

The Manager maintains all Company agreements, corporate filings, and financial records. All documents are available to Members upon request. Financial records are held by the Manager and closed at the end of each calendar year.

🌐
Governing Law

This Agreement is governed by and interpreted under the laws of the State of Colorado, without regard to conflict-of-law principles. The LLC was formed on September 7, 2022 by filing Articles of Organization with the Colorado Secretary of State.

🔄
Dissolution

The Company may be dissolved by: (a) judicial decree; (b) election of the Manager at any time; (c) if there are no remaining Members; or (d) any other event required by law. Upon dissolution, assets are liquidated and proceeds distributed to Members in proportion to ownership after all debts are settled.

Important Reminder

The above is a high-level summary only. The Amended & Restated Operating Agreement dated February 20, 2024 is the authoritative governing document for La Reserva 3 Phase 1 LLC. All Members should retain a copy. Please contact Jordan Norwood (Manager) or legal counsel with any questions regarding your rights and obligations under the Agreement.

Legal & Entity Structure

Ownership Structure

Under Mexican law, foreign nationals cannot directly hold title to real estate in restricted zones. Accordingly, the property deed is held by a Mexican Fideicomiso (Trust), which is legally owned by the US entity below. This is the standard and legally secure structure for foreign ownership of Mexican real estate.

Partner Investors
Jordan & Aleah, Ryan & Jamie,
Tiffiney & Brian, Johan & Lynna,
Jordan Hawkins & Alexandria Reed,
Ryan Kockler & Emily Dorn,
Dadi & Gabe
7 investor groups · Denver, CO & various
Members / Owners
US Domestic Entity
LA RESERVA 3 PHASE 1 LLC
Colorado LLC  ·  Member: Jordan Norwood
EIN
99-0968988
Name Control
LARE
Tax Form
1065
Beneficiary / Owner of Trust
Mexican Fideicomiso (Trust)
Deed Holder
Administered by a Mexican bank trustee as required
under the Mexican Foreign Investment Law
Holds Title To
Real Property
Unit 3 — La Reserva
Calle 29, Manzana 210, Lote 1 · Tulum, Quintana Roo, México
2BR · 216 m² · $475,000 USD · Paid in Full
Owner of Record: La Reserva 3 Phase 1 LLC
LLC Tax Information
Legal Name
LA RESERVA 3 PHASE 1 LLC
Employer Identification Number
99-0968988
Name Control (e-filing)
LARE
Member / Manager
Jordan Norwood
Registered Address
3548 Lipan St
Denver, CO 80211
Annual Tax Filing
Form 1065 Partnership Return
EIN Notice
IRS CP 575 B · Issued January 29, 2024
Tax Classification
Partnership (LLC) — IRS Form SS-4
Property Ownership Vehicle
Mexican Fideicomiso (Bank Trust) — Beneficiary: this LLC
About the Fideicomiso Structure: Mexican law (Foreign Investment Law, Art. 27 of the Constitution) requires that foreigners acquire real estate in restricted zones — which include Tulum — through a bank trust called a Fideicomiso. The LLC is the sole beneficiary of the trust, retaining all rights to use, lease, and ultimately sell the property. This structure is widely used, legally secure, and fully recognized by both US and Mexican law. The trust is administered by a Mexican bank acting as trustee.
Banking & Wiring

Wire Transfer Instructions

The LLC bank account held at Mercury / Choice Financial Group for capital contributions and distributions:

LA RESERVA 3 PHASE 1 LLC — Domestic Wire

Beneficiary NameLA RESERVA 3 PHASE 1 LLC
Account Number202436243248
Account TypeChecking
ABA Routing091311229
Bank NameChoice Financial Group (via Mercury)
Bank Address4501 23rd Avenue S, Fargo, ND 58104
Beneficiary Address2921 West 38th Avenue, 356, Denver, CO 80211

International Wire (USD) — SWIFT

SWIFT / BICCHFGUS44021
IBAN / Account202436243248
Bank NameChoice Financial Group
Bank Address4501 23rd Avenue S, Fargo, ND 58104, USA

International Wire (Foreign Currency — FX)

Intermediary SWIFT CHASUS33 — JP Morgan Chase Bank, N.A.
ABA Routing 021000021
Beneficiary (FX) Choice Financial Group, Acct 707567692
Memo / Reference /FFC/202436243248/LA RESERVA 3 PHASE 1 LLC/2921 West 38th Avenue, 356 Denver, CO 80211